Be credible and follow high moral and ethical principles. 

Integrity of the individual ensures a balance of interests, helps to achieve specific goals without hidden motives and unfair competition. The criterion of integrity is the unity of business and clients that is built on trust. A person who is trustworthy does not hesitate to do what he or she thinks is right, and shares all intentions, desires and motives openly and honestly. Trust is the guarantee of the constant person-to-person support regardless of the circumstances.